Sony acquires 3D animation company Beyond Sports to offer complete sports experience on Metaverse – Metaverse Bitcoin News


Entertainment and electronics giant Sony recently completed the acquisition of Beyond Sports, a company that specializes in using real-world data to create 3D animation. With this purchase, the company is reportedly now able to offer a full metauniverse experience for sports matches, complemented by technologies from other companies already in its portfolio.

Sony’s purchase of Beyond Sports brings it closer to the sports metaverse

Now Sony is foraying into the world of the sports metaverse. The company recently completed the acquisition of Beyond Sports, a 3D imaging and animation company that has technology to transform real-world information from a sports match into a representation of the metaverse. Figures for the acquisition were not released, but are believed to be worth $70 million, according to Nikkei estimates.

This purchase, along with the technology of Hawk-Eye Innovations – another company owned by the conglomerate – will allow the company to produce real-time content related to basketball, baseball, tennis and football games. Hawk-Eye Innovations, acquired in 2011, manufactures technology that enables accurate determination of the ball’s position at all times and is used by organizations such as the National Football League (NFL) and the National Hockey League (NHL).

Combining the two can allow Sony to create a digital, accurate representation of a field or court that includes realistic ball and player movement.

The virtual sports market

Another Sony-owned company could fill the distribution gap to bring these experiences to audiences. Pulselive, a company that runs several sites for sports teams and organizations, could incorporate these experiences into the metaverse of those sites, creating a new line of revenue and trying to promote this new take on sports.

Sony may also be able to offer matches in the metaverse using its Playstation line of consoles as a distribution device. The company is developing a virtual reality (VR) headset exclusively for its console called Playstation VR 2, which is confirmed to be released in February 2023 and can be used to enjoy these experiences in the metaverse in an immersive way .

Sony is already flirting with the metaverse and NFT (non-fungible tokens) technology, filing a set of patents to use NFTs as a way to track history and ownership of in-game assets. Sony CEO Kenichiro Yoshida has also previously stated that “Sony’s first priority is to create a metauniverse around entertainment,” using whatever tools the brand has for that purpose.

What do you think of Sony’s latest metaverse-driven acquisition? Let us know in the comments section below.

Sergio Goshchenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price spike happened in December 2017. Having a background in computer engineering, living in Venezuela and being influenced by the cryptocurrency boom on a social level, he offers a different perspective about the success of cryptocurrency and how it is helping the unbanked and underserved.

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